We’ve been around for a while.
At least, our ideologies have.
Every brand has a story to share, but not every story gets heard.
We started because we saw a gap— a disconnect between brands with powerful messages and the people who need to hear them.
& this isn't our first rodeo
〰️
& this isn't our first rodeo 〰️
For a company working on story-telling, I’d like to share our story
5 years ago, the Boys met
Our story goes back to college. Arjun and I met in the most unlikely of circumstances—It wasn’t always smooth; in fact, We clashed, argued, and had our fair share of beef.
But looking back, it’s clear that those early conflicts were just the beginning of something bigger.
Over time, we realized that our differences were our greatest strength. Where one of us saw challenges, the other saw opportunities. Where one focused on the big picture, the other honed in on the details.
It was this dynamic tension that eventually brought us together, not just as friends, but as business partners.
A wise man once said,
The best way to beat the chilly monsoons in Bangalore is by lighting a bonfire in your PG room
PS: the wise man was me :)
and then, Noor House was born
〰️
and then, Noor House was born 〰️
As we settled into the routine of work life, we realized something was missing. The monotony started to weigh on us, and we craved a new challenge.
We couldn’t find the kind of live gigs we wanted to attend in Bangalore, so we decided to create our own.
We started building Noor House as a passion project on the side.
Why are we bringing this up?
The answer:
We were entering a market dominated by big players with deep pockets.
We couldn’t compete on budget, so we forged a weapon of our own.
We leveraged content as our primary weapon—focusing on hacking organic Instagram growth for the artists we work with = us being friends = them doing shows with us = win-win.
Outcome: A thriving community built entirely on the power of content.
A click from our last gig
〰️
A click from our last gig 〰️
That pretty much sums up our early days—fiery, unpredictable, and a little(quite) reckless.
In the chaos, we discovered something crucial: our ability to complement each other's madness with reason.
When one of us brings the heat, the other knows how to channel it.
In Retrospect, We're Glad We Also Worked at Other Places
Beyond Noor, both of us have ventured into different fields, gaining valuable experience that has only strengthened our skillsets. We’ve met some insane folks who’ve helped us get better at what we do.
About Arjun
Arjun has built his expertise working with marketing agencies, covering the full spectrum from strategy to execution and promotion. His hands-on experience in crafting and implementing marketing strategies has given him a deep understanding of what drives engagement and growth. At Hypequake, Arjun’s strategic insight and executional precision are instrumental in developing campaigns that not only capture attention but also deliver measurable results.
About Dhruv
I started my journey at Zomato, where I worked in marketing and product management, learning the ropes in a fast-paced environment. After that, I moved to Cuemath’s Founders Office, where I took a hands-on role in building a content studio from the ground up, blending creativity with strategic execution. Most recently, I served as a Product Manager at Kenko, where I further refined my ability to turn ideas into tangible products that resonate with users. At Hypequake, these experiences come together to drive innovative solutions that blend strategy, creativity, and execution.
Convincing Enough?
~
Convincing Enough? ~
We’re storytellers at heart and our mission has always been to serve others by creating compelling content that engages and mobilizes new audiences.
If this sounds interesting to you,